Brand + Demand
Outbound plus a founder brand and always-on demand generation.
What you get
Brand + Demand is what you graduate to when outbound alone stops being the ceiling. It layers a founder-brand LinkedIn program and original research assets on top of the Outbound Engine so your market is always warm — not just the accounts you're contacting this month. Founders get ghost-written LinkedIn content grounded in real point-of-view. We publish one original research asset per quarter (the kind of piece your buyers actually forward) and re-map the market each quarter so the ICP never drifts. This is the tier where inbound starts to show up alongside outbound.
Included
- Everything in Outbound Engine
- Founder-brand LinkedIn program (3 posts / week)
- One original research asset per quarter
- Quarterly market re-research
- Inbound intent handling & routing
- PR-adjacent placements in industry newsletters
- Custom pipeline dashboard
Outcomes we target
- Warm inbound alongside outbound within 3–6 months
- Founder positioning as a category voice
- Compounding brand recognition in your named account list
- Reduced dependency on any single channel
How it runs
The full four-stage method continues as the core motion.
Ghost-written LinkedIn content shipped from your voice, grounded in real POV interviews.
One flagship asset per quarter — the kind of benchmark your buyers actively share.
The market moves. Every quarter we re-run key parts of the Sprint so ICP and messaging never go stale.
Best for
- Founders who are willing to be visible
- Companies whose sale is influenced by category perception
- Teams past product-market fit chasing category leadership
Not for
- Founders who don't want a public presence
- Pure transactional sales where trust doesn't move deals
FAQ
How much of my time does the founder brand require?
One 45-minute interview per week. We do the writing, positioning and posting; you approve.
Do we own the research?
Yes — every asset is published under your brand, gated where it makes sense, and yours to reuse in perpetuity.
Is there a minimum term?
We ask for a 3-month runway to make Brand + Demand pay off, but the contract stays month-to-month after that.
Intelligence Sprint
A 10-day research engagement mapping your ICP, buying committee, competitors' outreach, and the messaging your market actually responds to. Yours to keep, whoever executes it.
Outbound Engine
The full method: research, warming, multi-channel outreach, and qualified meetings booked directly on your team's calendar. Reporting tied to pipeline, not activity.
Ready for qualified leads?
Tell us what you sell and who should buy it. In a 25-minute call with the founder — not a sales rep — we’ll tell you honestly whether we can help startups and small businesses like yours.
Book directly with the founder →