Intelligence Sprint
A 10-day research engagement that maps your buyers before anyone touches a keyboard.
What you get
Most outbound fails before the first email is sent — because the target list, the messaging and the offer were guessed, not researched. The Intelligence Sprint fixes that in ten working days. Two senior researchers and a strategist go deep on your specific market: who buys, who influences, what they read, what they're already trying to solve, and how your closest competitors are trying to reach them. You end with an ICP definition, a buying-committee map, a competitor teardown, and a messaging plus channel plan you own outright — usable whether Broachly runs the campaigns or your in-house team does.
Included
- ICP + buying committee map
- Competitor outreach teardown (5 competitors)
- Messaging & channel plan
- Persona-level pain point index
- Delivered in 10 working days
- Kickoff, mid-point and readout calls
Outcomes we target
- A defensible ICP your GTM team agrees on
- Message-market fit hypotheses ranked by evidence
- Channel priority — where your buyers actually respond
- Ready-to-execute campaign plan
How it runs
Stakeholder interviews, review of past outbound, deal-review of last 20 wins and losses.
Buyer interviews, buying-committee mapping, competitor outreach capture, category listening across LinkedIn and podcasts.
Messaging hypotheses, channel model, persona pain points ranked by frequency and severity.
Written deliverable + 90-minute working session with your GTM leadership team.
Best for
- Founder-led sales that has plateaued
- Teams preparing to hire an in-house SDR and want the playbook first
- New market or new ICP launches
Not for
- Pre-product companies
- Deal sizes under $5k where volume matters more than research
FAQ
Can we use the deliverable if we don't hire Broachly for outreach?
Yes. The output is yours to keep and execute in-house or with another partner. Roughly a quarter of Sprint clients do this — we'd rather build a long relationship than lock you in.
What do you need from us?
Two 45-minute sessions with sales leadership, access to your CRM (read-only is fine), and intros to three current customers and three lost deals.
Do you sign an NDA?
Yes, mutual NDA before the kickoff.
Outbound Engine
The full method: research, warming, multi-channel outreach, and qualified meetings booked directly on your team's calendar. Reporting tied to pipeline, not activity.
Brand + Demand
Everything in Outbound Engine plus founder-brand content, LinkedIn programs, and original research assets that keep warming your market between campaigns.
Ready for qualified leads?
Tell us what you sell and who should buy it. In a 25-minute call with the founder — not a sales rep — we’ll tell you honestly whether we can help startups and small businesses like yours.
Book directly with the founder →