02 · Positioning and message

Stand Out

Make what you offer easier to understand, trust, and choose.

Sharpen how you come acrossSee all pricing

What you get

Stand Out is what happens after Know Your Market — or as a standalone piece of work when the research is already done. We take what your market responds to and turn it into a clear statement of what you do, who it's for, and why anyone should care. We structure your services and pricing for how customers actually compare, plan the proof you need to gather, and give you direction for your look and website that's ready for a designer to build against. Delivered as words and structure your team can put to work — not a slide deck full of frameworks.

Included

  • A clear statement of what you do and who it's for — one your whole team can say
  • What to say first, second, and never
  • Your services, structured and priced for how customers actually compare
  • A plan for proof: which reviews, results, and credentials to gather, and where they belong
  • Direction for your look and your website, ready for a designer — or for us
  • Fixed fee, delivered in 15 working days

Outcomes we target

  • One message your whole team can say the same way
  • Services and pricing shaped for how buyers actually compare
  • A proof plan that closes the credibility gap over the next quarter
  • Website and brand direction a designer can build against immediately

How it runs

Week 1 · Distill

We take the research, the interviews, and the current messaging, and pull out what's actually working.

Week 2 · Structure

Positioning statement, service architecture, pricing structure, proof plan.

Week 3 · Deliver

Written deliverable, working session, and design direction handed over ready to build.

Best for

  • Businesses whose website and pitch don't say the same thing
  • Teams preparing for a raise, hire, or new-market launch
  • Founders who feel like they're competing on price when they shouldn't be

Not for

  • Businesses that haven't defined their offer yet
  • Teams looking for a rebrand rather than a repositioning

FAQ

Do we need Know Your Market first?

It helps. If you have recent research we can use, we work from that. If not, we recommend running the research alongside.

Do you write the website copy?

Yes — the core pages come out of Stand Out. Design and build sit alongside it in Get Seen if you want us to run them.

How long does it take?

Fifteen working days from kickoff. If we're waiting on research, we agree the timeline in writing before we start.

Tell us your goal. We’ll tell you where we’d start.

Tell us what you sell, who should buy it, and where you want to be in a year. Within two working days, we’ll send a short recommendation covering where we would start, what the work would include, and the likely investment.

Talk to Broachly →

Written by the people who would do the work.